A small team at Penguin India's New Delhi office is agog with excitement as the publishing powerhouse - with 250 titles every year - waits for its E-moment - launch of the first set of 150ebooks slated for this month.
Not just Penguin, other Indian book publishers are taking the risk to launch e-books to try out the potential of this virgin market at a local level. Top publishing houses like Harper Collins and Amar Chitra Katha are all expected to release their first set of e-books within the next six months.
"We are aggressively converting books into e-books. At this point in time, there is not a big market for e-books here but when the device explosion happens, we'll be there," says Ananth Padmanabhan, vice-president for sales at Penguin India. HarperCollins India, the Indian subsidiary of American publishing major HarperCollins, will launch its first e-book this year.
Collins is now preparing the ground for entering the e-book market: developing the technology conversions, working out the legalities and creating the rightdistribution and sales strategy.
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The Release of a "Slew" of E-books
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